Beautiful hair often comes at a cost. Color, bleach, double process, color correctioncolor correction, highlightshighlights, balayagebalayage, perm, Japanese straighteningJapanese straightening, thermal reconditioningthermal reconditioning, keratin treatmentskeratin treatments, Brazilian blowoutsBrazilian blowouts, hair extensionshair extensions, heat styling: the trends are always changing and it seems like we are constantly having surgeries performed on our hair when changing its structure. Therefore, our hair most definitely deserves a treat like Olaplex to help rejuvenate it to a healthier state. Below are the few key points to consider :
- Go blonder and bolder with Olaplex
- Olaplex saves the hair colorists from heart attacks when bleaching hair
- Olaplex is the holy grail for damaged hair
- All color addicts need Olaplex
- Olaplex could and will (if it hasn’t already) change everything
- Damaged hair to healthy hair with Olaplex
- Olaplex bond perfector
- Imagine a world filled with Rapunzel-like hair because of Olaplex
- Olaplex hair perfector……are some of the terms describing OLAPLEX! Need to say more?!
WHAT IS OLAPLEX TREATMENT?
OLAPLEXOLAPLEX is a product that has many uses, but for purposes of blonde or bleach processed hair, a colorist will apply it to your hair when you get highlights or color.
The research behind Olaplex was conceptualized by the world’s leading PhD’s in Materials and Chemistry. With this fresh outlook, the two scientists invented the main ingredient for Olaplex, that is both free of silicone or oils. Unlike anything else on the market, Olaplex is a bond multiplier. When we lighten or use chemicals on our hair, we break about 50% of the bonds in the hair, which often results in damaged hair. When you add Olaplex to the lightener, it only breaks 10% of bonds while rebuilding and strengthening broken bonds as it sits on the hair. This gives you and your stylist the freedom and ability to push the hair further without having to compromise the health of your hair.
WHAT IS SO SPECIAL ABOUT OLAPLEX TREATMENT?
We all know that coloring hair causes damage. Especially when using bleach (highlights, balayage, ombre or double process). This is because regardless of whether you get highlights (the process of removing color) or color, a colorist needs to “break the bonds” in your hair. This process is damaging. But since OLAPLEX Treatment is a “bond multiplier”, it will multiply and rebuild those bonds, be lessening the damage and leaving the hair stronger and healthier than it would otherwise be.
WHY IS OLAPLEX TREATMENT IMPORTANT FOR BLONDES?
Going blonde involves bleach, so blondes are particularly susceptible to brittle, damaged hair and hair breakage. (You girls with double-process platinum hair know especially what it takes and the process involved). OLAPLEX Treatment will help with that damage/breakage. Plus, because it’s so effective in minimizing damage, your colorist may be able to take you lighter than would otherwise be possible.
MY HAIR IS [FILL IN THE BLANK], WILL IT WORK ON ME?
According to OLAPLEX, the company has “tested OLAPLEX on virtually every hair type and it works. Asian, Caucasian, African American, previously chemically processed and virgin”. What OLAPLEX Treatment won’t do is help seriously distressed hair.
CAN I USE OLAPLEX TREATMENT AT HOME?
OLAPLEX has one product for in-home use, OLAPLEX Hair Perfector No. 3. The product is meant for you to “use once a week to strengthen hair further or to use as a pre-treatment to a future chemical service”. (As we always advise, consult with your colorist before using any hair product).
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